Amelia Mist: Made in Chelsea Cast Member and WhiteMist Co-Founder

Amelia Mist is a British television personality and company director who became known through the E4 reality programme Made in Chelsea. Channel 4 introduced her as a new cast member in 2019, and later official announcements continued to include her among the programme’s cast. In more recent years, her public professional identity has been connected with WhiteMist Concierge, a London-based concierge and lifestyle management business.

This biography focuses on details supported by broadcaster announcements, Companies House records and information published by WhiteMist itself. Claims about private relationships, family members, salary, personal income and net worth are not included because dependable public evidence is limited.

Who Is Amelia Mist?

Amelia Mist first gained wider public attention through television. She joined Made in Chelsea, a structured-reality series following the social and professional lives of a group associated with affluent areas of London. Her later business activity is documented through WHITEMIST LTD, where she is recorded as an active director.

Companies House identifies her full name as Amelia Shani Mist. The official officer record gives her nationality as British and her country of residence as England. It records her month and year of birth as December 1997, but it does not publish a complete date of birth. For that reason, this page does not use an unverified exact birthday.

Joining Made in Chelsea in 2019

Channel 4 announced Amelia Mist as one of the new cast members joining Series 17 of Made in Chelsea. The broadcaster’s official March 2019 announcement introduced her alongside Maeva D’Ascanio, Verity Bowditch, Freddie Browne, Rosi Mai and Angus Findlay.

The announcement used the light-hearted description “Bridget Jones of Chelsea”. That phrase came from the programme’s promotional material and reflected how she was presented at the time. It should not be treated as a formal professional title or a description of her later business work.

Continued Appearances on the Programme

Amelia’s involvement was not limited to her first series. A Channel 4 update for Series 18 named her among returning cast members. She was also included in the broadcaster’s Series 19 announcement in March 2020.

Later that year, Channel 4 listed Amelia among the cast taking part in the programme’s country-house episodes. The September 2020 release confirmed that she remained connected with the series. In March 2021, she was again named in the official cast announcement for Series 21.

These broadcaster records provide a clear timeline of her television work from 2019 into 2021. They support describing her as a former or established Made in Chelsea cast member without relying on fan pages or unsourced entertainment biographies.

Professional Direction After Television

Television gave Amelia a public platform, but the available current records place greater emphasis on her business role. Her profile on the WhiteMist website presents her as a co-founder working in concierge and lifestyle management rather than as someone focused only on reality television.

This change in emphasis is important. A television appearance can create recognition, but it does not by itself prove business ownership, professional experience or commercial success. In Amelia’s case, her role in WHITEMIST LTD is supported by a public company record, while descriptions of her day-to-day work come mainly from WhiteMist’s own website.

WhiteMist Concierge

WhiteMist Concierge states that it was founded by Amelia Mist and Luella Carr. The company’s official About page describes the business as a concierge service operating across travel, hospitality, property and other lifestyle requests. Because this description is published by the company itself, it is best understood as a statement of the services WhiteMist offers rather than an independent evaluation of its size, revenue or market position.

Services Described by WhiteMist

The company’s services page presents a broad range of categories. These include luxury travel, aviation, hospitality and VIP tickets, culinary experiences, property sales and rentals, personal shopping, yacht charter, chauffeur arrangements, event organisation, corporate requests and pet services.

Such services fall within the wider concierge and lifestyle management sector, where a business helps clients arrange travel, reservations, transport, events or specialist purchases. The public website explains what WhiteMist markets, but it does not provide independently audited evidence about client numbers, transaction values or business performance. This biography therefore avoids claims that the company is an “empire”, a market leader or a major financial success.

Amelia Mist’s Co-Founder Description

On WhiteMist’s Meet the Founders page, Amelia describes a background in marketing and communications, events, television and the private members’ club sector. The page says that she studied Marketing and Communications at the American International University of Richmond.

These education and career details are self-published by the company as part of its founder biography. They may be included with clear attribution, but they should not be expanded into unsupported claims about qualifications, academic honours or positions with employers that are not confirmed by primary records.

WHITEMIST LTD and Companies House Records

The strongest public evidence for Amelia’s business role comes from Companies House. The official company overview shows that WHITEMIST LTD was incorporated on 23 March 2023. As of July 2026, it is recorded as an active private limited company with company number 14752706.

The company’s registered business classification is SIC code 96090, described as “other service activities not elsewhere classified”. Companies House records also show that accounts have been filed for the period ending 31 March 2025 and that the company submitted a confirmation statement made up to 22 March 2026.

Director and Ownership Record

The WHITEMIST LTD officer page names Amelia Shani Mist as an active director. It records that she was appointed on 23 March 2023, the same date on which the company was incorporated. Luella Carr is also recorded as an active director.

Companies House additionally identifies Amelia as a person with significant control. The company record states that she controls more than 25% but not more than 50% of the shares and voting rights. This supports describing her as having a formal ownership interest in the business rather than being only a spokesperson or promotional partner.

Companies House also warns that it does not verify the accuracy of every piece of information filed with it. The register remains an important primary source for company status, appointments and filings, but it should not be used to infer personal wealth or the financial value of an individual shareholding.

What Is Publicly Confirmed About Amelia Mist?

The available sources confirm several core facts: Amelia Mist joined Made in Chelsea in 2019, continued to be named in official cast announcements through 2021, co-founded WhiteMist Concierge according to the company, and serves as an active director of WHITEMIST LTD.

They do not provide reliable evidence for an exact current salary, personal fortune, home value or investment portfolio. A private company’s existence does not show how much a director earns, and abbreviated company accounts do not establish the personal net worth of an officer or shareholder.

Personal Life and Privacy

Earlier versions of biographies about Amelia have included discussion of relationships, family members, pets and social media descriptions. These details can quickly become outdated and may be based on old posts, entertainment coverage or assumptions drawn from business connections.

No current relationship status is stated here. The page also avoids claims about marriage, children, parents or other relatives unless a reliable and relevant source clearly confirms them. Keeping the focus on documented public work reduces the risk of presenting private speculation as fact.

Current Public Role

Based on the most recent official records available in July 2026, Amelia Mist’s clearest current role is as an active director and co-founder connected with WhiteMist Concierge. Her earlier television work remains the main reason many people recognise her name, while the company record provides the most concrete evidence of her present professional activity.

Her career can therefore be described as a move from structured-reality television into a formal business role within concierge and lifestyle services. That description is supported without using promotional claims about a “luxury empire” or making unsupported statements about wealth and influence.

Sources

• Channel 4: Made in Chelsea Series 17 announcement
• Channel 4: Series 18 cast announcement
• Channel 4: Series 19 announcement
• Channel 4: September 2020 cast announcement
• Channel 4: Series 21 announcement
• Companies House: WHITEMIST LTD overview
• Companies House: WHITEMIST LTD officers
• Companies House: WHITEMIST LTD filing history
• Companies House: WHITEMIST LTD persons with significant control
• WhiteMist Concierge: About Us
• WhiteMist Concierge: Meet the Founders
• WhiteMist Concierge: Services