Georgia Toffolo: Television Career, Books and Business Ventures

Georgia Toffolo is a British television personality, author and entrepreneur who first became widely known through Made in Chelsea. Her national profile grew after she won I’m a Celebrity… Get Me Out of Here! in 2017, but her career has since expanded well beyond reality television. She has published five books, founded a talent agency and a dog-food company, and taken a formal role in the social-marketing platform Social Tip.

Her professional development shows how a television personality can use an established audience to build work in publishing, brand management and company ownership. As of July 2026, Toffolo’s public career combines media appearances with leadership roles in several active businesses.

Quick Information About Georgia Toffolo

Early Life and the Start of Her Public Career

Companies House records give her full name as Georgia Valerie Toffolo and record her birth month as October 1994. Publisher Hachette has described her as being from Torquay, Devon, which remained an important part of her public identity as her career moved into London-based television.

Toffolo became a cast member on E4’s Made in Chelsea in 2014. The programme followed the friendships, relationships and working lives of young people connected with affluent areas of London. Her nickname, Toff, quickly became the name most viewers associated with her.

Made in Chelsea

Her time on the programme gave her regular exposure and helped establish the cheerful, direct and self-aware screen personality that later became central to her wider brand. A Channel 4 release for series 11 included Georgia Toffolo among the returning cast, confirming that she had become an established part of the programme by 2016.

Made in Chelsea was an important starting point, but it did not become the limit of her career. The audience she built through the series supported later television opportunities, book deals and commercial ventures.

Winning I’m a Celebrity in 2017

Toffolo entered the seventeenth series of I’m a Celebrity… Get Me Out of Here! in November 2017. The series placed her in the Australian jungle with other public figures and required the contestants to complete physical and food-related trials while living with limited comforts.

On 10 December 2017, ITV confirmed that Georgia Toffolo had won the series. Jamie Lomas finished as runner-up and Iain Lee placed third. The result moved her from reality-television recognition to a much broader national audience.

Her victory also strengthened the public image that had developed during Made in Chelsea. Viewers responded to her humour, determination and willingness to take part in difficult trials. The title “Queen of the Jungle” remained an important part of her media identity after the series ended.

Television Work Beyond Reality Entertainment

After her jungle win, Toffolo appeared on programmes including This Morning, Celebrity Hunted, The Great Celebrity Bake Off for Stand Up to Cancer and My Famous Babysitter. Her publisher biography at Mills & Boon also describes her work as a regular contributor to ITV’s This Morning.

Georgia Toffolo: In Search of Perfect Skin

In 2022, she moved into authored factual television with Georgia Toffolo: In Search of Perfect Skin. According to the official ITV announcement, the documentary examined the acne-treatment industry, the risks linked with some treatments and the claims made by skincare brands.

The programme had a personal connection because Toffolo had spoken publicly about her own experience with acne. It also showed a different side of her television work, placing her in an investigative and presenter-led format rather than a competitive reality series.

Georgia Toffolo’s Books

Toffolo’s publishing career began with Always Smiling: The World According to Toff. Hachette published the book in September 2018, describing it as a personal account of her friendships, family experiences, relationships and life in front of television cameras.

The Meet Me Romance Series

She later moved into romantic fiction with a four-book series published by Mills & Boon:

• Meet Me in London
• Meet Me in Hawaii
• Meet Me in Tahiti
• Meet Me at the Wedding

Meet Me in London, published in 2020, became a Sunday Times paperback fiction bestseller. The series combined modern romance with travel settings and linked characters, giving Toffolo a creative career that did not depend on television appearances.

Her official talent-agency biography describes her as the author of five books, counting her memoir and the four romance novels. Publishing therefore became a substantial second part of her professional identity rather than a one-off celebrity project.

Building the Visionary Talent Agency

Toffolo founded The Visionary Talent Agency, commonly known as VTA, to represent broadcasters, online creators and other public-facing talent. The company presents itself as an agency that works across traditional broadcast media and social platforms.

On the agency’s official About page, Toffolo says that she wants to support new talent and help people build successful careers and brands. The move gave her a role on the management side of the industry, where she could use lessons gained from being represented, negotiating commercial work and developing her own public identity.

The business also has a formal corporate structure. Companies House records show that she became a director of The Visionary Talent Agency Ltd in November 2020. Her active appointments also include Georgia Entertainments Limited and Gelmont Holdings Limited.

WiLD PACK and Her Move into Pet Care

In 2023, Toffolo founded WiLD PACK, a raw dog-food brand inspired by her experience with her dog Monty. The company’s official founder story says she began exploring different food options after Monty experienced digestive and skin problems.

WiLD PACK marked a move into a product-based consumer business. Unlike television work or publishing, the company involves sourcing, manufacturing, subscriptions, customer service and the practical demands of a food brand. It also connects with an area of her personal life that had already become familiar to her audience through her dog.

Companies House lists her as a director of MONTDOG LTD, the company linked with the business. James Watt later invested in WiLD PACK, but the brand was founded by Toffolo and remains a central part of her independent business career.

Georgia Toffolo Becomes a Social Tip Co-Founder

Social Tip is a technology and marketing platform that rewards customers for sharing genuine posts about brands they have purchased and used. The company’s official website explains that members buy a product, share their experience on social media and may receive a cash reward from the brand.

Toffolo had been involved with the business during its development and launch. In July 2026, she announced that she had officially become a co-founder of Social Tip. The update formalised a role she said she had already been performing through strategy, pitches and business development.

This is one of the most important updates to her professional biography. It places her not only as the founder of her own companies but also as a co-founder of a growing marketing-technology platform. Her work with Social Tip draws directly on her experience with creators, audiences, brand partnerships and online trust.

Marriage to James Watt

Georgia Toffolo married BrewDog co-founder James Watt on 1 March 2025. Watt confirmed the date and location in an official announcement, saying that the ceremony took place in Gardenstown in north-east Scotland.

The small wedding reflected a shared preference for a private family event rather than a large public celebration. Their relationship has also developed into a business partnership. Watt invested in WiLD PACK, while Toffolo contributed to Social Tip before becoming an official co-founder.

Although their marriage has increased media attention, it is important not to treat their finances as one personal figure. No verified public source confirms Toffolo’s individual net worth, so estimates that combine her assets with Watt’s business interests should not be presented as her personal fortune.

Company Roles and Professional Direction

Toffolo’s current work is spread across media, publishing and business. Companies House records active directorships in Gelmont Holdings Limited, The Visionary Talent Agency Ltd and Georgia Entertainments Limited. A separate Companies House officer record lists her as a director of MONTDOG LTD.

These formal roles support the wider picture of a career that has moved from appearing in programmes to owning and managing commercial ventures. Television remains the foundation of her public recognition, but her long-term work increasingly centres on businesses that she can develop beyond individual broadcasting contracts.

Georgia Toffolo in 2026

By 2026, Georgia Toffolo had built a career with several distinct parts. She remained known for Made in Chelsea and her 2017 jungle victory, but she was also an established author, a talent-agency founder, the founder of WiLD PACK and an official co-founder of Social Tip.

Her career is a clear example of how public recognition can be turned into ownership. Instead of relying only on television bookings or sponsored posts, she has developed intellectual property through books, built a management company, launched a consumer brand and joined a technology platform at founder level.

That broader structure gives a more accurate view of her professional life than describing her only as a former reality star. Television created the first opportunity, but publishing and business have become central to what she does today.

Sources

• Companies House: Georgia Valerie Toffolo appointments
• Channel 4: Made in Chelsea series 11 cast release
• ITV News: Georgia Toffolo wins I’m a Celebrity
• ITV Press Centre: In Search of Perfect Skin
• Hachette: Always Smiling
• Mills & Boon: Georgia Toffolo author page
• Mills & Boon: Meet Me in London
• The Visionary Talent Agency: About
• WiLD PACK: Georgia’s Story
• Social Tip: Official website
• Georgia Toffolo: Social Tip co-founder announcement
• James Watt: Marriage announcement